Job Description

We're on the hunt for a Digital Marketing Specialist to lead our email campaigns from concept to click. This role will be instrumental in shaping how we connect with our audience — crafting high-impact campaigns that drive engagement, boost loyalty, and convert fans into superfans.

What You’ll Be Doing:

• Plan, build, and execute dynamic email campaigns that deliver the right message to the right person at the right time.
• Test subject lines, creative layouts, and send times to continuously improve performance metrics like open rates, click-throughs, and conversion rates — and translate the insights into smarter strategies.
• Develop and manage segmented email journeys that speak to different customer types and their behaviors.
• Partner with creative, digital, and analytics teams to ensure content is compelling, on-brand, and delivering results.
• Monitor campaign performance and report on KPIs with an eye toward continuous improvement and long-term growth.
• Drive retention, loyalty, and re-engagement efforts through personalized, lifecycle-focused messaging.
• Stay on top of email best practices, trends, and tools — and bring new ideas to the table regularly.

What We’re Looking For:

• Demonstrated professional experience in email marketing; bonus points if you're in the sports, entertainment, or consumer brand space.
• Strong knowledge of email marketing tools and CRM platforms (e.g., Salesforce Marketing, Braze, HubSpot, Klaviyo, Iterable, Mailchimp, etc.).
• Hands-on experience with A/B testing, segmentation, and automation tools.
• A knack for storytelling and crafting content that inspires action.
• Analytical mindset — you love digging into data to uncover what’s working and what’s not.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.

Perks:

• Access to some of the best events in the industry.
• Fun, collaborative culture with a team that works hard and plays harder.
• Competitive compensation and benefits package.
• 401k retirement planning, life and disability insurance, FSA
• Generous PTO, sick leave, Vacation time and Parental Leave
• Lots of growth opportunity

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