Job Description

Media Strategist

Company : Digital Ignite

Location: Charleston, SC - United States - Hybrid/Remote

Job Type : Full Time

Reports To : Media Manager

What We Do :

Digital Ignite is a leader in AI-powered advertising in Charleston, SC. We combine technology, creative strategies, and advanced digital tactics to deliver impactful results for our clients in verticals such as travel, sports & entertainment, retail, B2B & more. We are a trusted omni-channel agency partner, known for solving problems holistically by focusing on business outcomes not just campaign KPIs.

What You’ll Do With Us :

The Media Strategist is responsible for supporting the planning, execution, optimization, and reporting of multi-channel advertising campaigns. This role focuses on developing foundational skills in media planning, buying, and analytics while contributing to campaign success and client satisfaction. Reporting to the Media Manager, the Media Strategist collaborates across teams to ensure campaigns meet client objectives, align with organizational goals, and adhere to best practices in digital advertising.

What You’ll Be Measured On :

Media Plan Enablement & Monitoring : Support the execution and tracking of programmatic media plans, monitor performance metrics against KPIs, and compile actionable data reports for internal and client use.

Campaign Optimization & Platform Management : Assist with campaign setup, manage creative assets, and analyze performance data to recommend and implement optimization strategies across programmatic platforms.

Collaboration & Communication : Work closely with internal teams and external vendors to ensure timely delivery of campaign assets, troubleshoot platform issues, and contribute to client discussions.

Performance Reporting & Trend Analysis : Generate detailed campaign reports, analyze trends and audience behaviors, and identify optimization opportunities to improve campaign outcomes.

What You’ve Done Before :

• You’ve spent 3-5 years at another agency or as part of an in-house brand team
• You’re proficient in social ads platforms (e.g., Meta, Reddit, TikTok, etc.) and have gotten exposure to other ads platforms (e.g., The Trade Desk, Google, etc.)
• You possess strong analytical skills with the ability to interpret data and provide actionable insights from tools such as Google Analytics, Salesforce MCI, DSP reporting platforms
• Excellent communication, collaboration & organization on all your deliverables
• Already Meta Blueprint certificated or willing to get certified within the first year of employment
• Worked in Google Tag Manager directly or as part of a team to place pixels & setup conversion actions

Why You'll Love Working at Digital Ignite

• You thrive in a fast-paced, collaborative environment that values innovation,

accountability, enthusiasm, resilience, and collaboration.

• You are forward-thinking, willing to pilot new ideas and processes and celebrate

creative problem-solves even when you didn’t come up with solution

• You enjoy being part of a team that is built on trust and accountability, with a commitment to delivering high-quality work
• You are passionate about making an impact & bringing your a-game every day
• You get energy from the opportunity to really connect & collaborate in-office while maintaining flexibility & autonomy on work from home days

Our benefits:

• Heath
• Dental
• Vision
• PTO + Federal Holidays
• Flexible work schedules
• Role & EBITA Based Bonuses

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